#SaveTheLoveless: Eddie Kang’s Limited Edition Collaboration with MCM

MCM collaborates with celebrated korean artist Eddie Kang to launch a limited-edition capsule collection that sees classic MCM designs reimagined in the artist’s signature “animamix” style. The collection features adventurous prints, soft colours, and several of his symbolic mascots, inspired by the story of the artist’s own adopted pet ‘loveless.’

Loveless, a puppy that symbolizes love, hope and fearlessness, survived cruel mistreatment at the hands of his original owner. The collaboration is underpinned by the tagline, ‘Save the Loveless’, a social message close to Kang’s heart that seeks to promote the practice of “adopt don’t shop.”

Hubert Hoi

Ken Lim

Patricia Knudsen

Samantha Katy James